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Key Marketing Concepts List
market segment demographics
customer needs identification by segment
customer current state needs management ( VCRS, FACTUR3DT.i )
vsm, vcn, vce
customer solution analysis
vcrs, factur3dt.o
solution services market inputs
solution services design
solution services delivery
Interests
Data Architect, Program Manager working on Hyperledger, Fabric, blockchain, data pipelines, EBR - electronic business records, privacy, microservices, apis, analytics, machine learning. Automation, Integration and transformation focus areas: connected vehicle data marketplace, payments, reverse logistics, medical records, financial planning, repairs, support services.
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That means you can’t personalize experiences or run content analytics activities.
Opportunities
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VCE - Value Chain
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Economy Model for a market
VCE - Assessment
what value can I add?
who are best potential markets for that value?
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- belief I understand their needs
- confidence I can meet those needs
- trust that I will meet those needs
- for a purpose
Elevator pitch
3 sentences w CTA
We help X with Y
How?
To learn more ..
LSP
- intro
- IBS - potential benefits statement - some have found X
- Need qualification with open questions and listen actively
- how, why, explain, what do you think is the right approach?
- get the client to set VCRS criteria
- FBRs - feature / benefit / response on VCRS criteria
- trial close - if we, will you
- handle objections - what will it take, why, how
- next steps - if we, will you
- close
Startup Investment Tasks
Marketing Prospect Pipeline
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