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  • intro
  • IBS - potential benefits statement - some have found X
  • Need qualification with open questions and listen actively
    • how, why, explain, what do you think is the right approach?
    • get the client to set VCRS criteria
  • FBRs - feature / benefit / response on VCRS criteria
  • trial close - if we, will you
  • handle objections - what will it take, why, how
  • next steps - if we, will you
  • close


Market Development activities

market definitions

network with secondary connections growth

relevant groups to join

partnerships to join

network sites:  linkedin, group specific, online chats ( discourse etc ), quora etc

product sites >> ask & respond to questions

vendor sites >> ask & respond to questions

technology sites >> ask & respond to questions

company or industry sites >> ask & respond to questions

write articles

write books with partners

conferences and meetings to attend, present

contact followups, discussions, meetings, opportuntity analysis and feedback


Market Solution activities

>> all activities need confirmation from the appropriate parties

market definition

market research

market needs

market opportunities

product research >> VCRS, FACTUR3DT.io

product definition

product design

product delivery



Startup Investment Tasks



Marketing Prospect Pipeline

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