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Key Marketing Concepts List
market segment demographics
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That means you can’t personalize experiences or run content analytics activities.
Opportunities
VCE - Value Chain Economy Model for a market
VCE - Assessment
what value can I add?
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- intro
- IBS - potential benefits statement - some have found X
- Need qualification with open questions and listen actively
- how, why, explain, what do you think is the right approach?
- get the client to set VCRS criteria
- FBRs - feature / benefit / response on VCRS criteria
- trial close - if we, will you
- handle objections - what will it take, why, how
- next steps - if we, will you
- close
Market Development activities
market definitions
network with secondary connections growth
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contact followups, discussions, meetings, opportuntity analysis and feedback
Market Solution activities
>> all activities need confirmation from the appropriate parties
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