Key Points to build services practices

1. survey candidate partners on potential value add
2. survey candidate clients on potential value add
3. create customer, prospect polls - trade content for responses
4. get testimonials from services 
5. share customer success stories in focus market segments
6. use the SWP engagement models - LSP, CBTP, ISA,  how can we help?
7. find focus industries for medium size businesses
8. find platforms with high value that benefit from support, implementation, customization, extensions, integration
9. offer free assessments and defined service programs
10. focus on experience and related certifications
11. stand up test versions of the software where possible or rent a test license
12. create simple support services that follow the platform pricing license models as well ( eg  if cloud software licensed by user, offer subscription support )
13. provide billable add-on services for integration, analytics, training, extensions, customizations, project management
14. promote services via articles, tips, case studies on facebook, linkedin, tech target, our site or ??
15. participate in the right industry groups
16. participate in the right conferences
17. build partner relations - find value add support services for larger service firms
18. help partners close sales, services
19. business software for a services business

References

Candidate Target Markets

1. manufacturers
2. distributors
3. logistics 
4. professional services
5. technical training
6. online malls ( vs Esty, Amazon, WMT )
7. labs

Medium size businesses, organizations 

departments or BUs of larger organizations

Key Concepts

support business users, not IT in general

don't support developers - no money, low value

Existing Solutions to Support, Extend

Manufacturing packages

Distribution packages

Analytics solutions

AWS, Azure, IBM i, GCP

High value solution areas

Integrated data warehouse services

IAM - Identity Access Management

IoT integration and automation

Blockchain Compliance Ledgers - BCL

Cloud migrations

ERP, CRM with data services, API integrations

Descriptive analytics - dashboards 

Predictive analytics - dashboards 

Prescriptive analytics services and events

Cybersecurity

Key roles - architect, analyst, program manager

Look for roles, communities, partner relations

Useful certifications 

1. application certifications
2. platform certifications
3. security certifications
4. project management
5. lean 6 sigma
6. scrum master

Potential Value Opportunities

Potential Challenges

Candidate Solutions

Step-by-step guide for Example

sample code block

Recommended Next Steps

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