Metaverse

Key Points

  1. What lives in the metaverse? how many of me are there?
  2. AI can have cognitive models that learn like humans
  3. Gaming provides continuous feedback for training AI models like humans
  4. Google DeepMind has been successful in strategy games - GO, Poker
  5. Gaming, behavior, communities, micro-transactions are key features in digital metaverse


References


Key Concepts



Metaverse Overview 1


https://media-exp1.licdn.com/dms/image/C4D22AQGZdC3Kcbs7OQ/feedshare-shrink_800/0/1667460560456?e=1670457600&v=beta&t=Nhs3n99djdc92qn_zArijJpiFts7g07YNSuviLH5tS0




Intro to the Metaverse report - 2022

Candice Mudrick

Jim Mason >> quick assessment of the metaverse opportunity >> migrate to a DAU - digital access universe

"Thanks for the posting of this report. It does provide very good concepts on the metaverse in gaming contexts along with capabilities a digital world needs to deliver. Nicely it avoids low level technical implementation details and constraints.

The real opportunity though is outside of the use cases presented

😎"

Anthony Day, Blockchain leader IBM - posted

Newzoo trend report 2021

Must read for anyone who still doesn’t understand Blockchain and the Metaverse, including a special feature on China’s own ‘metaverse’ initiatives…

Granted, Metaverse is a term that’s getting a lot of airtime but means different things to different people: is there more than one metaverse? Does it have to include VR goggles? Does it always include Snoop?

Here’s a great report that outlines some of the main themes, digital capabilities, customer experience features and the role of Blockchain and NFTs to help get curious minds started.

This report includes:
- The history of virtual worlds: right back to 1962!
- Key Metaverse themes: open platforms, user-generated content, decentralised economy, etc.
- Consumer needs and trends
- Spotlights on platforms like Sandbox
- China’s own ‘metaverse’
- Drivers and barriers to future scaling

If you want to get the history and a basic understanding of how the metaverse is being built out today, this one is a must-read!

What’s the most confusing thing about the metaverse for you? What do you think we’re still not explaining well to others?

metaverse-intro-to-the-metaverse-newzoo-2021-1645516020938.pdf download

metaverse-intro-to-the-metaverse-newzoo-2021-1645516020938.pdf


What's needed to build the Metaverse?


>> see the pillars in eubof notes

Anthony Day, IBM

https://www.linkedin.com/posts/anthonyjjday_blockchain-technology-management-activity-6926790222831628288-tmSF?utm_source=linkedin_share&utm_medium=member_desktop_web

What is required to build the Metaverse (Blockchain, VR/AR, Apps) and who is building it today? Here’s a great map from CB Insights to get you started…

We’ve seen some of the largest Web2 companies making commitments to the ‘Metaverse’ as well as a very active Web3 and Blockchain community where the inherent decentralized principles are well suited to ensure we don’t end up with many, centralised, corporate ‘Metaverses’ all vying to profit from your attention.

important considerations are:

- Collaboration models
- Economic models
- Human-machine interaction
- Digital identify
- Infrastructure like storage and compute
- And much, much more…

What’s your favorite resource for learning / explaining about the Metaverse? Do you believe this is the future of work and play, or an over-hyped fad?

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metaverse-blockchain-gaming-nfts-2022.pdf report

https://media-exp1.licdn.com/dms/document/C4E1FAQH-3qrxdzExIw/feedshare-document-pdf-analyzed/0/1658820524098?e=1659571200&v=beta&t=2vkP6JrYoEBq8fdVfCJp4llX9dDDy8AupFLaW3wdjqc


1. Introduction
2. The Metaverse Foundation
3. Executive Summary
4. Top 10 Trends
i. The Metaverse, Entertainment, and
Implications for Brands
ii. P2E, Blockchain Gaming, and Digital Land
iii. NFTs, Crypto, and Interoperability
4. Limitations and Closing Thoughts

report shows many companies offering products and services for gaming



Roblox: A Peek into the Future of Virtual Worlds

• As gaming has increasingly transitioned towards a multi-layered experience that encompasses viewing, playing, and socializing, Roblox has become one of the most popular games on the planet and has managed to attract large numbers of creators, players, events, and brands to its ecosystem. By analyzing its success, we can draw important lessons and better understand the direction that the virtual worlds of the future should (not) take.

• For all the praise it received, Roblox only allows developers building on its platform to retain just above 25% of the revenue they generate. The evolution of pay structures will be interesting to monitor, particularly considering the bad publicity that Meta received for announcing an almost 50% take rate for developers building on its proprietary virtual world, Horizon Worlds.

6. P2E Guilds and the Future of Work

• Play to earn guilds have exploded in popularity in the last year. Their activities revolve around acquiring and then loaning in-game assets to players who cannot otherwise afford the high entry barriers of some blockchain-based titles. Their services are generally popular in growth markets and usually depend on blockchain games offering players enough (financial) incentives to engage with them.

• The future of work in the virtual realm extends beyond just gaming. As synthetic environments and digital twin technologies—among others—become more advanced, a wide range of “metaverse” native jobs will emerge to sustain our alternate digital lives.



EUBOF Report on Metaverse 2023 

https://bitly.ws/32nxL

eubof-Metaverse_Report_Final_1-2023.pdf. link 



Web 3 model

Open vs Closed Metaverses


<<Jim

Very useful report on drivers and use cases for metaverses.

Key use cases I see for value include:

1>> engaging, interactive, productive self discovery journeys through new knowledge domains for new users or prospects

2>> enhanced collaboration spaces for teams complementing online meeting rooms, Web CMS

3>> improved, casual social spaces where people can meet less formally to build soft relationships in a remote work world

4>> team collaboration space to build and test ideas, innovation concepts that are not software products - an experimentation space for ideas within or across organizations building consensus on ideas in different media formats



Potential Value Opportunities



Some iterations of the metaverse involve integration between virtual and physical spaces and invented economies.[2][8] Additional qualities include digital persistence and synchronicity in order to better establish a sense of presence in a realistic environment.[8] The metaverse ecosystem encompasses user-centric elements including avatar identity, content creation, virtual economy, social acceptability, presence, security and privacy, and trust and accountability.

User capabilities may be limited by the access device types

Potential implementations

Concept art of virtual office space called Nth Floor.

The metaverse is often imagined as a means of manufacturing immersive digital spaces for all human activity,[8] with potential uses to increase work productivity.[9][15][16]

Within the education sector, it has been proposed that metaverse technologies would allow for more focused and interactive environments for learning history and human geography.[12]

Virtual reality has long been used in the real estate sector for home tours[12] and metaverse development may expand that function.

There is a significant interest in developing the metaverse for online retail


Web 3 and Metaverse Playbook Opportunities article

https://media.licdn.com/dms/document/C4E1FAQFrFFitnYaPIQ/feedshare-document-pdf-analyzed/0/1672165875892?e=1673481600&v=beta&t=BmUPMCy7esnxdzovCC1uR8lY3EgS272ZjDdg9Tj5CnU

web3-metaverse-playbook-opportunities-2022.pdf link

web3-metaverse-playbook-opportunities-2022.pdf file



Decentraland - Buy Land to setup custom content sites

https://media.licdn.com/dms/document/C4E1FAQFQZu2k5-ThRw/feedshare-document-pdf-analyzed/0/1672311242946?e=1677715200&v=beta&t=ToynhQZSSMf7H0nXDM3u7u0a5Y4LEl1wc8dIQSEVp-A

decentraland-metaverse-community-content-createors-2023.pdf file

Decentraland is a virtual reality platform powered by the Ethereum blockchain.

Users can create, experience, and monetize content and applications.

Land in Decentraland is permanently owned by the community, giving them full control over their creations. Users claim ownership of virtual land on a blockchain-based ledger of parcels.

Landowners control what content is published to their portion of land, which is identified by a set of cartesian coordinates (x,y). Contents can range from static 3D scenes to interactive systems such as games.

Land is a non-fungible, transferrable, scarce digital asset stored in an Ethereum smart contract. It can be acquired by spending an ERC20 token called MANA. MANA can also be used to make in-world purchases of digital goods and services.

People are spending increasingly more time in virtual worlds, for both leisure and work1 . This occurs predominantly in 2D interfaces such as the web and mobile phones. But a traversable 3D world adds an immersive component as well as adjacency to other content, enabling physical clusters of communities.

Unlike other virtual worlds and social networks, Decentraland is not controlled by a centralized organization.

There is no single agent with the power to modify the rules of the software, contents of land, economics of the currency, or prevent others from accessing the world. This document lays out the philosophical underpinnings, technical foundations, and economic mechanisms of Decentraland.



Interoperability in the Metaverse report - 2023 - WEF 

Interoperability in the Metaverse report - 2023 - WEF link

Matthew Ball’s vision of the metaverse is “a massively scaled and interoperable network of real-time rendered 3D virtual worlds that can be experienced synchronously and persistently by an effectively unlimited number of users with an individual sense of presence and with continuity of data, such as identity, history, entitlements, objects, communications and payments.”1 These real-time rendered worlds are expected to be accessed through devices like extended reality (XR) technologies, desktops, tablets and smartphones.   In this analysis, interoperability in the metaverse can present enormous opportunities and value for frictionless experiences, development and economies.

To enable responsible metaverse interoperability, stakeholders must consider technical, usage and jurisdictional aspects. –

  • Technical interoperability
    design addresses topics such as network constraints, asset ownership, intellectual property protections, payments, identity, data privacy and security concerns at both hardware and software levels.   – Meanwhile,
  • Usage interoperability
    keeps users at the centre of design, creating the metaverse globally, inclusively and across demographics to ensure equitable experiences.   – Finally,
  • Jurisdictional interoperability
    must include best practices and standards for the entire data supply chain and across localities, industries and nations. 



Potential Challenges


Privacy, Disclosures, Targeting, Behavioral reinforcement through gaming risks

https://www.linkedin.com/posts/anthonyjjday_blockchain-technology-management-activity-6914104436390785025-4UAr?utm_source=linkedin_share&utm_medium=member_desktop_web

Anthony Day

Some highlights for me:
- 55% don’t know what the Metaverse is (but 74% will be joining… Blind faith! :))
- 24% of people believe it will replace ALL social media
- 45% believe it will lead to MORE data being collected about them


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Jim >>

One difference with traditional Facebook, you only get input on my attitudes, beliefs, fears etc by what I view and how I respond. With a metaverse, I expect a much deeper understanding of my emotions in situations will be possible representing a massive shift in targeting and prediction by Google and other organizations potentially as well as the obvious privacy issues it raises.

I also expect metaverses will encapsulate terms of operations agreement into "clever" games like "Click Door 7 to get the full metaverse experience". With a title like that, I expect most players will click door 7 without understanding it especially if I get 100 free tokens with my acceptance of that terms agreement



Candidate Solutions



Step-by-step guide for Example



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