Template - Product strategy
Executive summary
Where we play
Market landscape and competitors
Competitors | Strengths | Weaknesses | Threats |
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Target audience
Priority | Audience | Size of the segment (TAM) |
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1 |
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2 |
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3 |
| $ |
How we win
Vision
Strategies
Differentiation
How we execute
Execution plan
Priority | Objectives | Key Metrics |
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1 | ||
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What we're not doing
Risks and mitigations
Risks | Impact | Mitigation |
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HIGH / MEDIUM / LOW |
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Open questions and next steps
Question | Next step | Owner | Date of resolution |
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