Key Points

References

Key Concepts

elevator pitch - good for VCC, investors, team to build clarity, consensus, collaboration

https://pitchdeckcoach.com/elevator-pitch-example

1. The elevator pitch deck summarizes the market opportunity, solution strategy, challenges, expected impacts, results
2. The pitch deck should be versioned and updated every 6 months or sooner if key factors change

Elevator Pitch Template

Your company name is your solution for your target customers/users. We help your customers/users solve this problem with these benefits.

We're initially targeting your market. We make our money by your business model. We acquire customers by your primary customer acquisition strategy.

We have your team advantage, your technology advantage. your traction statement.

We're seeking your desired funding to your primary use of funds raised.

Elevator Pitch Example

Gleamr is the largest consumer marketplace for on-demand mobile auto details in the US. We help consumers get an affordable, professional auto detail wherever they are, whenever they want. And we help mobile auto detailers spend less time chasing customers and more time detailing cars.

We're initially targeting the $2B US market for on-demand mobile auto details. We make our money by collecting a 15% transaction fee from auto detailers. We acquire customers primarily through paid search and paid social ad campaigns. and estimate a 4.9x LTV return on our customer acquisition cost.

We have a complete and experienced team, deep domain expertise, patent-pending technology and a significant first-mover advantage. In our first nine months we've signed up 11,000 detailers and 82,000 consumers. We're currently at a $1.5M run rate.

We're seeking $2M in Series A funding which will fund the next 2 years of our business plan, getting us to a $29M run rate.

pitchdeckcoach - slide by slide coaching

https://pitchdeckcoach.com/pitch-deck-template

Done correctly, a pitch deck is an effective way to answer common investor questions like:

• What is your product?
• What problem do you solve, and for whom?
• Who are your competitors, and what sets your product apart?
• How big is your market, and how fast is it growing?
• How do you generate revenue, and how easily can you get to $100M in annual revenue?
• How do you acquire and retain customers efficiently and at scale?
• Why is your team the right team to build this product and business?
• What is the roadmap for your product, company and the success metrics for each stage?
• What is the strategy to manage key risks on the roadmap?
• How much capital do you need to get from where you are now to escape velocity?

Sample gslides pitch deck

https://docs.google.com/presentation/d/15y6i8BKUCQ4X0Hz6EtpLo3rVsoJyf5esZYKYbxHoZik/edit#slide=id.g243afba9509_0_49

Sample Slides for the Pitch Deck

Your pitch deck needs to address every aspect of your business that you might include in a business plan. Here's what to include on each slide:

Cover slide

Announce your big idea—the one thing you do better than anyone else. You have 10 seconds to hook your audience. Cover slide example.

VCI - Value Chain Innovations and Key Market Impacts for Use Case Context

Investment Summary slide

Summarize the highlights of your business and investment opportunity. Provide a teaser for what's to come. Investment Summary slide example.

VCF - Value Chain Investment funds summary and Governance model

Team slide

Introduce a team with the experience and expertise to transform your opportunity into a large, profitable business. Team slide example.

VCT - Value Chain Team ( partners, vendors, community concepts too ) for the VCC

Problem slide

Describe the problem you solve. Identify your target customers (and users) and explain why they are frustrated with current solutions. Problem slide example.

VCP - Value Chain Problem Summary in the Use Cases with Key Impact Metrics

Solution slide

Explain how you provide a better solution and list the unique benefits for customers and users. Solution slide example.

VCS - Value Chain Solution Summary, Key Roles and Governance model

Product slide

Show how your product works in three simple steps. Keep it visual. Product slide example.

VCP - Value Chain Product Summary, Key Roles and Governance model

Competition slide

List your competitors. Explain why your product is better than theirs in the eyes of your customers and users. Competition slide example.

VCSWOT - SWOT analysis Summary for the Market Use Case

Market Opportunity slide

Show how much money you'll make when you dominate your target market. Market Opportunity slide example.

VCEF - VCE Market Forecasts on Key Metrics with key Go To Market strategy and verifications and Governance model

Business Model slide

Explain how you make money. Business Model slide example.

VCBM - VCE for the VCC and Governance model

Traction slide

Prove that customers love your product and are willing to pay for it. Traction slide example.

VC.Status - Where we are now, Key Metrics

VCNE - Value Chain Network Effect on stakeholder groups: forecasts vs actual - data, surveys

Growth Strategy slide

Explain how you'll acquire and retain customers. Growth Strategy slide example.

VCSS - VC Solution Strategy with Forecast and key verifications and Governance model

Product Roadmap slide

Show how you'll keep your product competitive. Product Roadmap slide example.

VCPS - VC Product Strategy with Key SWOT metrics and key verifications and Governance model

Financials slide

Provide a simple model, with explicit assumptions, of how much money you can make in the next 3-5 years. Financials slide example.

VCFF - VC Financial Forecast with key milestones and metrics for verification ( startup, first revenue, first profits, sustainable growth ) > income, balance sheet, cash flow key items and Governance model

Funding slide

Ask for the money you need and explain what you'll do with it. Funding slide example.

VCFR - VC Funding Rounds - plan vs actual results and Governance model

Investment Highlights Recap slide

Restate the highlights of your business and investment opportunity as a closer. Investment Highlights Recap slide example.

VCIF - VC Investment Funding model now with key metrics and controls

Contact slide

Provide contact details for your primary investor contact. Usually the founder/CEO. Contact slide example

Appendix slide

Optional. Include a few slides with positive press mentions, happy customer quotes, a summary of your technology stack, your detailed financial model, executive and advisor bios, etc.

Potential Value Opportunities

Potential Challenges

Candidate Solutions

Step-by-step guide for Example

sample code block

Recommended Next Steps

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