m Sybal
Key Points
- AI-based blockchain governance to remove human bias?
- trend is to introduce bias for social justice to governance now
- what's the concept for installing bias in governance?
- is there value in a service to measure bias for any goal?
- is there value in a service that can analyze the effectiveness of policies and provide real time policy recommendations
- when in independence of governance services important in use cases?
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Investor Materials: Downloadable Link -
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References
Reference_description_with_linked_URLs_______________________ | Notes______________________________________________________________ |
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https://sybal.io/ | |
m Sybal concepts | |
Sybal GIM Bulletin | |
m Token Economy Examples: Tokenomics | |
Dispute resolution with governance - WEF study gdrv | Dispute resolution with governance - WEF study |
201218-Sybal Meeting Agenda - 12.18.20.pdf | |
https://www.linkedin.com/posts/springup-capital_blockchain solutions-fintech-startups-activity-6773105478252802048-atf-/ | Springup support announcement for Sybal |
https://www.linkedin.com/video/live/urn:li:ugcPost:6771479977654288384/ | Christine - Sybal Blog - Saturdays |
references | |
https://www2.slideshare.net/alexglee/ai-blockchain-iot- convergence-system-technology-business-development-239302652 | |
https://www2.slideshare.net/alexglee/ai-blockchain-iot-convergence- insights-from-patents | |
https://wyomingbankingdivision.wyo.gov/banks-and-trust-companies/special-purpose-depository-institutions | Wyoming DAM SPD registered banks |
Key Concepts
Sybal - an unbiased governance service for digital behavior management
uses blockchain, identities, credentials, reputation scores, security services, AI, automation
Sybal solution concept
Sybal Corp is a progressive Blockchain as a Service (BaaS) Innovation Company. Our namesake, Sybal, is our oracle. She is a predictive AI trained to augment key blockchain activities. Her qualifications include speed of learning, speed of security, speed of scale, and a validator of truth. Unfettered by human Bias for financial gain, she is unconstrained and unrelenting in her pursuit of fairness, inclusion, and consumer protection. We are honored to join the efforts of companies around the world in tackling these issues, with human focus & innovation as our winning edge. With Sybal Digital ID, our consumer-focused blockchain ecosystem will thrive, as we become not only the safest access point to the digital world but the lead connection for global change.
We are committed to building an environmentally focused company making key decisions about our infrastructure, operations, best practices, and vendor relations. We play a role in both financial inclusion and environmental impact. We are committed to ensuring Sybal stays true to her name and purpose by building an ethical AI algorithm that serves our customers irrespective of race, wealth, gender, or geography. As we build our team, our focus will be to build a team that knows inclusion, access, and the ability to thrive is a basic human right
What does a governance use case look like?
- as a digital behavior system operating with goals, rules and principals on behalf of the participant roles and their incentives
- given
- a process for a community that has goals for the members and member types
- a process(es) and community that have issues in meeting goals that can be improved with governance
- a governing body to set governance rules
- a digital behavior use case with objectives, metrics
- related incentive systems for rewards and punishments
- governance process, goals and rules
- assumptions of bad actors, bad behavior risks
- and related probabilities for future bad behavior in given scenarios
- and strong, trustless security models, identities, credentials and verifiable reputations
- access to reliable behavior history ( eg DLT etc )
- specific measurements for bias in the behavior domain
- seeded examples of bias in the verifiable behaviors knowledge-base
- Sybal tuned AI models for measurements
- Sybal service configuration for the use cases, domain and significant events in scope
- Sybal monitoring behavior before, during and / or after system behaviors
- Sybal assigned responsibilities to search, track, escalate, audit and react or remediate behavioral events
- feedback services for actual outcomes of behaviors
- when
- system behaviors occur
- and system events are signaled
- or member decisions occur
- or member actions occur
- then
- based on service configuration rules in effect,
- Sybal can react before, during or after to the signaled events
- and notify, take or recommend the appropriate actions
- and identity impacted services, parties
- and observe the actual outcomes of the behaviors against the goals in the models
- to learn better from actual outcome feedback how to
- predict behaviors, encourage positive behaviors and outcomes
- and mitigate or prevent negative behaviors and outcomes
- and take remedial actions as assigned
- so
- digital systems can have independent, unbiased feedback on system governance
- and system governance goals and performance can be optimized
- and specific requested actions can be taken for positive or negative systems behaviors
example of a coming bc governance system
An incentive system was built on top of The Graph with the GRT token and released into the Ethereum Mainnet in December. Such an incentive system allows for many virtuous effects: the payment of people for their efforts, the resistance to malicious participants, including Sybil resistance. The governance of the network has been turned over to an independent network, The Graph Foundation.
Sybal is the opposite of a Sybil network attack
In a Sybil attack, the attacker subverts the reputation system of a network service by creating a large number of pseudonymous identities and uses them to gain a disproportionately large influence. It is named after the subject of the book Sybil, a case study of a woman diagnosed with dissociative identity disorder.
Potential Value Opportunities
Governance metrics
policy anomalies w reason codes ( configured policies )
chart by reason code frequency overall and by selected policy groups
Trust score - points off for violations, points added for training certs, policy remediations
policy recommendations
Compliance score
other
STEAR - set policies, CDE, CTE, CPE > track > escalate > audit > remediate
policy effectiveness vs policy duration - measured by false positives, false negatives rates
report on MTTD, MTTR performance by period - compare rates and totals w trends
reason code causality graph w policy domain filters
policy simulator
training simulator using gforms
Contact introductions
Sybal helps digital platforms create more trust by helping organizations improve governance effectiveness.
It was great to meet you at Connect ID 2021 this week.
We'd love the opportunity to show you how Sybal can help build trust and deliver effective, dynamic policy governance.
Thanks very much,
Jim Mason
Kaliya Young
the Identity Woman
Amit Mital
NSC dir
smart governance adds value
David Pekoske
TSA admin
smart governance adds value
Matt Schneider
CBP
ADS db
Kimberly Weissman
CBP
asst
Barbara Levine
DOD contractor
Axiologis
Diane Sabatino
Deput Dir CBP
Rich Narog
NYPD
Clients
NGOs - Service organizations
Governments
Corporations
Organizations that handle documents, money or other key assets
Organizations that audit or certify others
Investors
Goals??
Partners
Leverage Sybal services, tokens, governance ( of X ? )
SpringUp Capital
https://www.linkedin.com/company/springup-capital/
Sybal business rollouts
- Fabric blockchain for the immutable ledger as a service
- that's a quick rollout potentially but still will take more time and resource than the initial business setup. Could be short but we are dependent on the capital resources clearly to fund this as well.
- AI solution later when it's ready to improve Sybal operations.
- add AI service for governance when it's ready. Clearly Dan needs more time for that ( 15 months )
Sybal Engineering Jobs
Potential Challenges
Marketing Challenges
defining the right value propositions for the right audiences
building the right alliances and partnerships
identifying key service differentiators
finding the right alpha candidates
clearly marketing the services and value add for the right use cases to the right audiences
creating a market for GAAS - governance as a service ( we tried the same thing at DMX for FCA lead management PII )
Product Challenges
Blockchain Product Value Life cycle
Technology and Patent Challenges
Competition Challenges
Other Data Governance Services
Others targeting similar segments or offerings
how are they funded?
where do they generate revenue?
how much do they actually contribute to social good?
what are their biases in program support?
Stellar - can support any custom token on Stellar network with high performance now
https://developers.stellar.org/docs/issuing-assets/
https://medium.com/@brenn.a.hill/how-to-make-a-custom-token-on-stellar-ae5296512a2e
https://www.leewayhertz.com/create-token-on-stellar/
RIPL - Research Improves People's Lives
https://www.ripl.org/initiatives/
https://www.ripl.org/wp-content/uploads/2019/09/RIPL-02_2019-09-17-SupportingStrongFamilies.pdf
stats show education improvement after removal only for young girls
how RI can categorize more unemployed as "displaced workers" to increase federal funds for training saving RI funds
Libonomy - AI and Blockchain service
blockchain plus AI = autonomous consensus engine for blockchain transaction governance
more energy efficient uses less power ( no POW, uses POG instead )
does not discuss malicious attack risks
outputs
1 pager - business case for the solution
white paper - how the technology is better
yellow paper - business use cases with potential value delivered
partnership - who provides blockchain services here?
Coin Capital, a company that helps facilitate transition from centralized to decentralized systems in this digital era. Coin Capital is regarded as being one of the world’s leading digital currency banks, hence this partnership being a major milestone for Libonomy – a newcomer to decentralized technology.
“I am excited to be helping lead the way in blockchain innovation with a project as groundbreaking as Libonomy.” – Armando Levy, owner of Coin Capital.
darkblue - an AI data analytics service for critical events
https://www.bluestoneanalytics.com/darkblue
search, analyze, and visualize mission-critical data.
Our Technical Collections Team scours the digital landscape for hard-to-reach information, developing advanced tools that enable automatic, persistent access to unique data from multiple dark nets and relevant open web sources.
DarkBlue data is explicitly structured to support Artificial Intelligence insights, entity resolution, technical exploitation, and seamless integration with most enterprise platforms.
Authenticating.com - basic API info for KYC on companies
https://docs.authenticating.com/#fein-verification
Explainer Videos
XUC-1 Sybal POGS can improve compliance on money laundering
Governance is more than Consensus
- True Governance vs Consensus
- We can show how governance performs without financial incentive vs consensus with all its vulnerabilities
Expanding Financial Inclusion
- True Financial Inclusion vs Limited Financial Inclusion
- We can show how solving for lack of ID increases "formalization of economic flows and higher inclusion" across robust services vs existing competition that can only serve those with an existing digital trail.
Lean In to Build a Better Future
An open, transparent, community-based approach to building better solutions.
It's not creating revolution but accelerating evolution of solutions and systems to deliver faster at lower costs on opportunities for efficiency, growth, inclusion
- Lean In vs Lean Out
- We could show our willingness of leaning in with regulators to ensure consumers are protected vs competitors who do not take this approach.
Candidate Solutions
Crypto Trading Marketplace & Remittances
DO YOU KNOW YOU CAN TRADE CRYPTO & ACCESS THE CHEAPEST MONEY TRANSFERS, ALL IN ONE PLACE?
With our 2-in-1 platform, you can trade significant cryptocurrencies, BTC, ETH, BCH, LTC, XRP, ERC20. You can also send money to friends and family anywhere in the world, and particularly in Africa. This comes with the lowest rates and a process that is as simple as sending an email.
What are the conversion costs from crypto to currencies?
How do these costs compare to straight remittances from 1 currency to another?
Who needs this combination of crypto trading and remittances?
SAVE MONEY ON TRADING FEES
Are the thoughts of high trading fees giving you second thoughts on crypto trading? When you trade high amounts, do you get startled by the resulting trading fee? Trade comfortably with Sybal, our low fees will allow you to trade with ease.
q> what are the exchange fees? redemption fees for fiat?
competitive services, rates , market share?
Crypto Bank and Exchanges
Crypto Exchange Questions
Who is the custodian ?
Who is the exchange ?
Who is the broker / dealer ?
How are crypto trades managed ?
How are fiat trades managed ?
How are settlements handled ?
How are parties identified, verified, approved for their roles ?
What is the governance model ?
How is governance managed ? how well ?
Basics on Crypto Exchanges
https://www.coininsider.com/different-cryptocurrency-exchanges/
different-cryptocurrency-exchanges
you could buy it from a cryptocurrency exchange.
Where can I spend cryptocurrency?
You can use your cryptocurrency tokens to purchase from service and product providers who accept the digital currency. You can also “spend” your tokens at a cryptocurrency exchange to trade it for local fiat currency or to change it to another token. For example, you could trade your Bitcoin for Ethereum at an exchange which offers both currencies.
The common answer to both of these questions relates to the function of a crypto exchange.
What is a cryptocurrency exchange?
A cryptocurrency exchange is similar to a stock exchange, but with a focus on cryptocurrency tokens rather than stock trades. Essentially, a crypto exchange offers a platform whereby customers looking to buy and sell cryptocurrency assets can exchange the digital tokens in values based on current market prices.
Usually, exchange platforms allow transactions or trades to take place in forms such as:
Local fiat-to-cryptocurrency transactions, and
Cryptocurrency-to-cryptocurrency transactions.
Some cryptocurrency exchanges offer a platform which is focused on ease for the customer, some hope to offer competitive pricing and others want to provide a platform which professional cryptocurrency traders can use.
What are the types of cryptocurrency exchanges?
There are three different types of cryptocurrency exchanges:
Centralized exchanges (CEX)
Decentralized exchanges (DEX)
Hybrids
What is a centralized cryptocurrency exchange (CEX)?
Known as a traditional cryptocurrency exchange, this is a cryptocurrency platform governed by a company of central organisation which offers cryptocurrency trades from either fiat-to-cryptocurrency or crypto-to-crypto tender.
What is a decentralized cryptocurrency exchange?
A decentralized exchange – also referred to as a DEX – acts as an alternative to a traditional, centralized exchange. This type of cryptocurrency platform does not depend on a company or a service to control the assets of a customer. Instead, the trades or transactions are controlled by an automated process without any central presence. These trades are considered peer-to-peer or customer-to-customer.
Using blockchain technology, the decentralized exchanges are built to ensure there is a secure way for the transfer of cryptocurrencies without any central figure. Essentially the platform acts as a service which connects trade orders with one another to serve customers looking to exchange tokens. Most decentralised exchanges operate using Ethereum’s blockchain in order to conduct services through the use of smart contracts.
Decentralized vs decentralized exchanges:
Both versions of the cryptocurrency platform have pros and cons within their method of offering cryptocurrency trading.
Centralized exchanges:
- Offers high trade volumes compared to DEX
- Offers high liquidity
- Allows fiat-to-cryptocurrency trades
- High functionality
- Is more vulnerable to hacks compared to DEX
- Under governmental regulations (can be shut down)
- Centrally governed
Decentralized exchanges:
- Offers lower trade volumes compared to CEX
- Does not have high liquidity
- Currently only offers crypto-to-crypto trades
- Limited functionality
- Offers high security from hacks owing to distributed nodes
- The government cannot shut down owing to distributed global nodes
- No central company
What is a hybrid cryptocurrency exchange?
A hybrid cryptocurrency exchange is a combination – as the name implies – of both centralized and decentralized exchanges. Taking the best from platform concepts, a hybrid exchange offers the trustless nature combined with the low latency and fast transaction speeds of centralized platforms.
Like decentralised exchanges, a hybrid makes use of smart contracts to ensure that there is no central figure imposing on the integrity of the trade. Basically, this reduces security risks and puts the safety of a customer’s assets onto a blockchain rather than relying on a company.
What are the top cryptocurrency exchanges?
At the time of writing, the biggest cryptocurrency exchanges in terms of the market cap according to CoinMarketCap are as follows:
Binance
Bit-Z
HitBTC
What is Binance?
Binance is considered the largest cryptocurrency exchange in the world since 2018. The centralized exchange is founded by cryptocurrency figure Changpeng “CZ” Zhao and has its headquarters in cryptocurrency hub Malta – having moved from Hong Kong to the European innovation capital. The platform offers over 100 cryptocurrency tokens and boasts low trading fees.
In February 2019, Binance launched its test network (testnet) for its decentralized exchange. Traders can now exchange tokens using the testnet and can create a wallet through the platform. Of the new decentralized exchange, CZ wrote:
“Binance DEX is a decentralized exchange with a decentralized network of nodes, where you hold your own private keys and manage your own wallet. With Binance DEX, we provide a different balance of security, freedom, and ease-of-use, where you take more responsibility and are in more control of your assets.
Digital Asset Bank
DAML on Fabric ?
Grails or Feathers ?
EIDAS or SSI or Okta ?
Wyoming Digital Asset Custody Laws Review
wyoming-Digital Asset Custody Rules.docx
Wyoming has now enacted a total of 13 blockchain-enabling laws, making it the only US state to provide a comprehensive, welcoming legal framework that enables blockchain technology to flourish, both for individuals and companies.
Delivers:
Recognizes direct property rights for individual owners of digital assets of all types (virtual currencies, digital securities and utility tokens) and applies the super-negotiability rules of commercial law to virtual currencies—which foster their liquidity—by applying the very same rules that apply to money
Creates a fintech sandbox to provide regulatory relief to financial innovators from existing laws for up to 3 years
DA Bank
Authorizes a new type of state-chartered depository institution to provide basic banking services to blockchain and other businesses. The bank is required to have 100% reserves, cannot lend, is for business depositors only, and FDIC insurance is optional. Such banks could be operating as soon as March 31, 2020
Custody Bank
Authorizes the first true “qualified custodian” for digital assets which is a bank. These new custodians won't be like traditional securities custodians, because for a Wyoming-based custodian investors will still DIRECTLY own their digital assets under custody as a BAILMENT, which means they retain direct ownership while merely giving up control (much like valet parking).
Customers of Wyoming custodians can still choose indirect ownership, but it's on much more investor-friendly terms than exist in securities custody today. In sum, Wyoming will become known as the home of SOLVENT, investor-friendly digital asset custodians to which investment fiduciaries are likely to migrate over time.
the custodian is for large institutional investors, which are required by federal securities law to store the assets they manage at an independent custodian. And, now, these institutional investors will be able to directly own the digital assets they custody at solvent Wyoming custodians.
Expected impact
As more and more securities are natively-issued on blockchains in the next several years, Wyoming’s custodians will likely become the preferred digital-asset custodians of 401(k) plans and mutual funds—and they will help make securities markets fair to regular investors!
Benefiting from Wyoming blockchain laws
3 ways to benefit and they’re not mutually exclusive. Your business can (1) simply apply Wyoming law to its contracts involving digital assets, (2) legally domicile in Wyoming and/or (3) physically locate in Wyoming
No sales tax on digital assets in Wyoming
digital assets specifically, last year Wyoming exempted them from property taxes. Sales taxes apply to tangible personal property, but Wyoming’s legislature this year classified digital assets as intangible personal property so…you can fill in the blank
Federal tax relief with opportunity zones on DA capital gains
pending bitcoin on a cup of coffee triggers federal capital gains tax). But there are 25 opportunity zones located around Wyoming that provide potential capital gains tax deferral
DA Bank Product Concepts
Qoden review
KYC Service
Beyond identity verifications, credit verifications what OTHER verifications are done?
What is the risk history for different categories of customers on different investments ( mortgage, car, education, home improvement, credit loans ? )?
What are the key metrics for risk, return on KYC performance ?
How do we measure, value our KYC service vs options for customers?
KYC Regulations in Exchanges
https://readwrite.com/2020/04/20/know-your-customer-regulations-in-crypto-exchanges/
exchanges-crypto-KYC-exchanges-2020-readwrite-Know Your Customer Regulations in Crypto Exchanges.pdf
utilization of digital assets at a corporate level is quite promising. The cash management is revolutionizing, which is revamping the conventional payment flows using blockchain. Here is how to know the “know your customer” regulations in the crypto exchanges.
An end-to-end process pledges a level of assurance to all the parties that have participated in the fund pool and their security. Digital currency services have eliminated the intermediaries and reduced the cost of all the payment transfer infrastructure for transaction records and security.
Check>>
in reality, there are 2 types of accounts, crypto and fiat, in different types of institutions.
- Plaid and ACH manage xfers into fiat accounts at traditional banks.
- Crypto exchanges manage xfers in crypto accounts
in reality, there will always be a need for financial intermediaries. Why? Because not all asset transfers can happen in private, one-on-one exchanges on a network.
Crypto exchanges are divided into two major groups: “fiat-to-crypto” and “crypto-to-crypto” exchanges.
Fiat-crypto exchanges
The exchanges perform ‘due diligence measures’ as they deal with the fiat money. The exchanges are required to conduct business with financial institutions.
It’s therefore required to perform stringent KYC procedures to ensure a clean customer base before doing business with the entities. In fiat-to-crypto exchanges, fiat money enters into the market of cryptocurrency.
The exchanges allow exchanging the fiat currency with the supported digital assets. For exampl,e dollars for ether.
Crypto-crypto exchanges
The crypto-to-crypto exchanges allow the users to exchange one cryptocurrency for the other. These are online platforms like stock/currency exchange. Here, buyers and sellers trade are performed based on the current price in the cryptocurrency market.
Exchanges play as a middle-man. One cryptocurrency is exchanged with another type of cryptocurrency to get profit.
Other than the Bitcoin and Ether, there are other altcoins, and to buy them, people will need a crypto exchange. The exchanges are an important component of the whole crypto market. The investments, buying, and selling take place through a crypto exchange as an intermediary.
Question - How are crypto-exchanges regulated in US?
Question - How are crypto-exchanges regulated in EU?
Jim Ideas on Identity for KYC in financial services
So there isn't a short answer to that question.
Some basic thoughts.
First, legal requirements and related identity practices
Sybal's operating entities are subject to legal requirements by jurisdiction they operate in. As part of that, there may be specific identity and fiduciary requirements ( KYC, AML ) that determine the specific practices and procedures to implement on identity verification, authorization and authentication. Different laws apply to commercial vs retail banking operations.
Second, operations practices for verification, authorization and authentication related to identities
given the legal requirements for each operating unit and related operations models we should define how we want to implement digital identity requirements and related processes ( verification, authorization and authentication methods, monitoring and management methods as well ).
Third, different transactions require different identity verification requirements for different client types
different types of products and services will have different requirements for transaction verifications, related reserve requirements etc. These transactions requirements will differ based on institutional clients, normal retail clients and accredited investors. Typically there will be "master" agreements requiring registration and approval for some of these before a client can execute these transactions ( eg Derivative, Option, Future Agreement levels etc ).
The "lean in" to regulation approach will payoff going forward
If we are a digital asset bank, our "lean in" approach would look to comply with existing regulations and bank operations, audit practices.
The Sybal "lean in" to governance and regulation approach is swimming with the tide, not against it. What worked in smaller digital asset markets before needs to change going forward to support the different asset sizes and risk profiles of new customers: larger institutions.
Digital Identity requirements for Account types and customers
Forms of identity we would accept may be defined by banking regulations in a given jurisdiction. Beyond that, we will have account registration, verification and setup processes based on client type and business line. Keep in my mind that custodians of digital assets can be expected to have the same level of rigorous procedures, security, enforcement that institutional asset managers like Fidelity have. If those standards aren't defined, enforced, audited and governed with appropriate oversight, few institutions will be willing to put their client's assets at risk.
Realistically, different forms of identity need to be supported for verification in financial environments. Laws define which are acceptable. In many cases, SSI ( Self Sovereign Identity ) is a preferred form for identity for underserved communities ( permanent, portable, persistent, personal ) that can't be removed or invalidated by bad actors. Reality is that independent SSI services exist but don't cover all populations today. Getting there is an adoption process that clearly will take time.
Sybal Governance services for financial markets support the TEAR activities:
- Track Track market identities and behaviors against defined standards for transparency and compliance
- Escalate Escalate significant policy and procedure violations to designated authorities and resources based on governance rules
- Audit Audit support for real-time, integrated audits and compliance for authorized audit service providers
- Remediate Report and remediate violations of standards following defined governance protocols for the type of violation.
Sybal Governance services work well in token economies for digital assets .
Governance Bias Service
For product services
For corporate governance
For HR governance
how to establish baseline metrics for bias measures in a domain
Sybal Foundation
503-1c non profit that invests in causes for economic growth, healthcare services, education in underserved populations
vision
mission
goals
Other NGOs
Kiva.org
an online market for borrowers in underserved communities to get funds from lenders
At Kiva, loans aren’t just about money—they’re a way to create connection and relationships.
Kiva relies on your donations to operate. Donate $35 or more, get $25 to lend.
pitch
By lending as little as $25 on Kiva, you can be part of the solution and make a real difference in someone’s life.
100% of every dollar you lend on Kiva goes to funding loans.
reality
they take 30% of donations to run Kiva.
70% of the donation can be used to loan funds to causes / projects
Kiva life cycle of borrowing, lending
- borrower applies for loan
- underwriting structures loan
- loan approved for fundraising
- fundraising from donors
- fundraising completed
- borrower repays loan
- lender can reuse funds or cash out
Kiva has loaned $1.6B with 96% loan repayment rate
Meetings
m201218 - token offering, web site, product - KYC service
Emails
e201215 - update on web site, my tasks, token offering
Please do let us know what feedback you have on the items in your data room.
Additionally, I would like your feedback on the MGI Digital Identification Report located in your research folder as it relates to initial development of our ID Solution.
Initial Framing of the solution would start with KYC , which drives access to financial services on our platform, privacy and control of identifying data with a notification system of how it is used and by who, establishment of the digital trail, and efficiency within the digital ecosystem.
From there, we would move into innovating on behalf of customer to improve the aforementioned baseline and on behalf of the public and private sectors to decrease fraud, onboarding time, and exclusion expanding upon the use cases for both customer profiles.
Please let me know your thoughts as we will discuss each section of the offering during the meeting.
<< The concept of ledger proofs of KYC activity, consents etc with automated event notifications potentially has high value as a service.